Case Study: gearUP Sports scales custom store creation with Above The Fray Design

gearUP Sports reduces proofing time from 3–5 days to minutes with Above The Fray Design

gearUP Sports, a leading sports league uniform company, faced significant scaling challenges due to its reliance on entirely manual operational processes and an outdated ecommerce platform. These bottlenecks prevented the company from keeping pace with demand for its custom team stores. gearUP partnered with Above The Fray Design to overhaul its systems architecture and develop a long-term, scalable solution.

Above The Fray Design implemented a new system using Adobe Commerce and developed a headless, React-based product configurator. This solution automated manual workflows and integrated with the company's ERP, Microsoft Dynamics. The results were transformative, reducing proofing time from 3-5 days to minutes and enabling gearUP to launch over 50 stores daily with a system built to scale to 1,000+ per week. The automation also reduced overhead across multiple departments for gearUP Sports.

gearUP Sports