Case Study: Daimler Trucks North America achieves faster parts discovery with Above The Fray Design

Daimler Trucks North America triples daily active users with Above The Fray Design

Daimler Trucks North America (DTNA) faced a challenge with its mobile parts store, needing to modernize the experience to serve both its existing dealer network and new B2B and D2C audiences. The key issues included enhancing search and filtering for a growing catalog, improving multi-brand representation, and introducing targeted mobile promotions. They partnered with vendor Above The Fray Design for a UI/UX design solution to address these friction points.

Above The Fray Design delivered a strategic brand refresh and UX design overhaul for the mobile parts store. The solution streamlined part search, unified multiple brand catalogs into a single experience, and introduced new dealer enablement features. The results were significant, with daily active users tripling, monthly installs more than doubling, and users finding parts and information 90% faster.

Daimler Trucks North America (dtna)