Case Study: B&B Manufacturing cuts custom-part order time with Above The Fray Design

B&B Manufacturing trims custom-part order time from 4 days to 5 minutes with Above The Fray Design

B&B Manufacturing, a U.S. and Canadian manufacturer of synchronous drive products, faced significant operational challenges due to a fragmented tech stack and a highly manual, phone-centric sales process. Their growth was constrained by data silos, inconsistent pricing across 30,000+ SKUs, and an ordering system that frustrated customers and bogged down their internal teams. They partnered with Above The Fray Design to consolidate these systems into a more efficient digital commerce experience.

Above The Fray Design implemented a BigCommerce B2B Edition storefront integrated with Akeneo PIM and custom tooling. This solution included an interactive belt configurator and an instant CAD viewer, allowing customers to self-serve and configure complex parts online. The result was a dramatic reduction in order time, trimming the average for custom-part orders from 4 days of back-and-forth to just 5 minutes online.

B&B Manufacturing