Case Study: AM Conservation boosts engagement and organic traffic with Above The Fray Design

AM Conservation boosts PDF downloads 35% with Above The Fray Design

AM Conservation, a leading provider of energy- and water-saving products, faced challenges with an inflexible ecommerce site that lacked the structure to support personalized customer journeys and modern product pages. They partnered with Above The Fray Design to achieve a strategic BigCommerce refresh that would improve UX and SEO while empowering their internal team to manage content independently.

Above The Fray Design delivered a modular BigCommerce site with a custom Hero PDP template and a library of reusable content blocks, enabling AM Conservation's team to build pages without developer support. Combined with comprehensive SEO improvements, this solution drove a 35% increase in PDF downloads and an 11% lift in organic search clicks.

AM Conservation