Case Study: Vana Tisanes shares its AAPI heritage story with Abound

Vana Tisanes - Customer Case Study

Vana Tisanes, founded by Miho Watanabe, is an AAPI-owned brand offering organic herbal tisanes hand blended in small batches. Through Abound, the brand gained a platform to share its story and connect with retailers, while navigating the broader challenges of building a business as an Asian American woman and speaking out during a period of increased anti-Asian hate and social unrest.

Abound supported Vana Tisanes by featuring the brand in its AAPI Heritage Month Maker Spotlight and showcasing its products on the Abound marketplace. The result was greater visibility for the founder’s story and the brand’s mission, helping Vana Tisanes reach a wider audience of buyers and supporters. No specific numerical performance metrics were provided in the case study.

Vana Tisanes

Miho Watanabe

Vana Tisanes