Case Study: M2U NYC delivers high-quality, affordable vegan makeup with Abound

M2U NYC - Customer Case Study

M2U NYC, founded by Amy Granger, is an AAPI-owned beauty brand created to challenge the high-cost, wasteful norms of traditional makeup. The challenge was to deliver stylish, high-quality cosmetics that are vegan, cruelty-free, paraben-free, and affordable while helping customers feel confident in their own style.

Using Abound’s platform to showcase and browse the brand, Abound helped spotlight M2U NYC’s story and product line to retailers and shoppers. The result was greater visibility for M2U NYC’s mission and an easier way to share its value-driven, inclusive makeup products, though the case study does not provide specific numerical performance metrics.

M2U NYC

Amy Granger

M2U NYC