Case Study: Bit of Meraki empowers artisans and funds clean water initiatives with Abound

Bit of Meraki - Customer Case Study

Bit of Meraki, a woman-owned social enterprise founded by Sakshi Mehrotra, creates contemporary handmade home décor using natural materials and chemical-free dyes while aiming to empower artisans in India. As the brand grew, its challenge was finding a way to showcase this artisan talent globally, expand awareness, and build a platform for its mission-driven story.

Using Abound, Bit of Meraki was able to reach new retailers and share its products and brand story with a wider audience. Through this support, the company has continued to promote fair wages and artisan development, and it donates a percentage of sales to fund clean water wells in marginalized communities in Africa, creating social impact alongside business growth.

Bit of Meraki

Sakshi Mehrotra

Bit of Meraki