Case Study: Top Tier Hotel increases parking revenue with ABM Industries

How a Top-Tier Airport Hotel Maximized Parking Revenue

Top Tier Hotel, an upscale urban property near a major airport hub, needed to improve its parking management, valet, and shuttle services to meet guest expectations while competing with airport parking and nearby garages. The hotel wanted a more reliable traveler experience and a stronger strategy to grow parking revenue.

ABM Industries partnered with the hotel’s leadership to develop a parking management strategy focused on maximizing revenue through targeted marketing to nearby homeowners, city visitors, and airport travelers. Using direct mail, email, area signage, and flyer distribution, ABM Industries helped the hotel achieve a 15% increase in new parkers and double online parking reservations, boosting revenue without affecting service levels.