Case Study: Urbantz achieves real-time fleet visibility and $100K+ development savings with Ably

Urbantz - Customer Case Study

Urbantz, an enterprise-grade SaaS logistics platform that provides AI-based route optimization and realtime visibility for last-mile delivery, faced a critical challenge: deliver up-to-the-second accuracy on client dashboards so dispatchers could monitor hundreds of vehicles without refreshing, while avoiding the time, cost and complexity of building mission-critical realtime infrastructure in-house. Urbantz chose Ably to power those dashboards and meet strict requirements for data integrity, availability and predictable performance.

Ably supplied a turnkey realtime communication platform that made driver locations, delivery updates and photos immediately available to dispatchers, with easy API integration and free technical onboarding. Using Ably, Urbantz avoided an estimated $100,000+ in DevOps costs, cut time to market by about six months, and enabled thousands of delivery vehicles (5,000+ tracked monthly) to be monitored reliably in real time—improving customer wins and operational confidence thanks to Ably’s guaranteed message delivery, ordering and fault‑tolerant performance.

Urbantz

Justin Bériot

Chief Technology Officer