Case Study: Sportsbet achieves scalable realtime chat for Bet With Mates with Ably

Sportsbet relies on Ably to handle 4.5 million daily chat messages on its ‘Bet With Mates’ platform

Sportsbet, a leader in the Australian wagering market, wanted to add real-time chat to its ‘Bet With Mates’ platform so customers could banter, react, and reply without leaving the app. The challenge was to deliver a feature-rich, highly performant messaging experience that could handle huge event-driven traffic spikes, meet strict security and data residency requirements, and be ready in under four months before the next AFL season.

Sportsbet chose Ably to power the chat experience using Ably React Hooks and a dedicated Australian cluster. Ably helped the team quickly build and test a scalable realtime solution with SSO integration, while autoscaling and message delivery have run reliably for over a year. The result has been a sticky feature that supports peak volumes of 4.5 million published messages per day and helped Sportsbet launch on time while freeing its delivery teams to focus on other work.

Sportsbet

Andy Camera

Head of Technology