Ably
30 Case Studies
Case Study: PeopleFun achieves scalable, low-latency, cost-effective realtime multiplayer gaming with Ably
A Ably Case Study
Reliable live experiences at scale powers gameplay for 30 million monthly users
PeopleFun, the mobile game publisher behind Wordscapes, Word Chums and other top-grossing titles, needed scalable, low-latency realtime functionality to enhance turn-based multiplayer play (live moves, chat, leaderboards) without diverting engineering effort to build and maintain infrastructure. Seeking better pricing, reduced vendor lock-in and easy protocol support, PeopleFun evaluated realtime vendors and selected Ably’s realtime platform (including Ably’s protocol adapters and client SDKs).
Ably enabled a near zero-development migration from PubNub via protocol adapters, provided technical onboarding, and delivered volume-based pricing and consistent SDKs so PeopleFun could focus on gameplay rather than infrastructure. The Ably solution now supports 1m+ active users, 2bn+ messages per month across 8 games (7000+ word puzzles and 2000+ game challenges), delivering reliable, low-latency realtime features and improved cost scalability for PeopleFun.
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PeopleFun
Leon Campise
Co-Founder & Technical Leader