Case Study: FansUnite achieves reliable realtime iGaming expansion with Ably

Realtime drives strategic expansion into the US iGaming market

FansUnite, a sports and entertainment iGaming company, faced the challenge of ensuring reliable, realtime delivery of odds and market data at a massive scale. Their platform, which supports in-play betting for over 200,000 customers, required a robust messaging solution that could handle sudden traffic spikes and varying message sizes without dropping messages, as any delay would harm their clients' reputations. To solve this, they turned to the vendor Ably for its realtime messaging infrastructure.

By implementing Ably, FansUnite gained a solution that delivered predictable performance, handling over 60 million messages per month with latencies under 330ms. Ably's ability to manage different message sizes and provide elastic scalability strengthened FansUnite's platform. The results included a secure, high-performing experience for end-users and crucially supported the company's strategic expansion into the US market by providing the speed and reliability required for launch.

FansUnite

Jeremy Hutchings

Chief Technology Officer