Case Study: InvitePeople achieves low-latency realtime event engagement with Ably

InvitePeople cuts costs and latencies to deliver enhanced, realtime user interactions

InvitePeople is an enterprise event management platform that helps organizations run webinars, conferences, and hybrid events at scale. As attendance grew to tens of thousands of concurrent participants, its long polling-based setup struggled with latency, reliability, and the ability to support the realtime experiences customers wanted. InvitePeople needed a future-proof way to deliver fast, engaging interactions without diverting its small development team into building and maintaining complex messaging infrastructure.

InvitePeople turned to Ably’s Pub/Sub Channels and SDKs/APIs to power realtime chat, presence, live polls, moderation, and other interactive event features. With Ably, the team had a first release in about a week and quickly improved performance, with faster chat and calmer servers; they now support up to 30,000 concurrent participants across 3,000 events per year, while enabling instant content changes, hybrid-event interaction, and richer reporting through batched webhook data.

InvitePeople

Erik Gullestad

CTO and Co-Founder