Case Study: HubSpot achieves dependable, scalable global realtime messaging with Ably

HubSpot enables 128,000 businesses with live chat that just works

HubSpot, the global SaaS platform for marketing, sales, customer service and CRM, needed an utterly dependable realtime messaging layer for live chat, updates and analytics after their previous IaaS provider failed to meet message-consistency, integrity and delivery requirements. Building a pub/sub system in-house proved too costly and time-consuming, so HubSpot chose Ably, adopting Ably’s Data Stream Network and realtime messaging services to meet their QoS and global availability needs.

Ably implemented a universal message bus for HubSpot — using pub/sub channels with presence and history, Protocol Adapters, Reactor Firehose and Ably’s global cloud network — moving all realtime functionality onto Ably’s platform. The result: drastically reduced operational engineering overhead, guaranteed message integrity and low global latencies, and an organization-wide realtime layer that supports thousands of services, 100s of daily deploys, faster product innovation and easier public realtime APIs. Ably’s consultative support and flexible pricing further accelerated HubSpot’s ability to scale and innovate.

HubSpot

Max Freiert

Product Group Lead