Case Study: Genius Sports achieves lower latency and reduced costs with Ably

Genius Sports slashes cost and lowers latencies for last-mile live sports data delivery

Genius Sports, a global sports technology company, needed a reliable way to deliver live sports and betting data at very low latency across 240,000 events a year. As its business grew, its on-premises RabbitMQ setup became increasingly costly and difficult to maintain, with rising hardware spend, constant firefighting, and growing risk to in-play betting integrity.

Ably provided the realtime messaging infrastructure that Genius Sports used to shift toward a cloud-first approach without major refactoring. With Ably, Genius Sports now delivers data across 80 apps with sub-37ms median roundtrip latency, keeping live data 3-4 seconds ahead of video, eliminating annual hardware costs, and saving around 30 hours per month in RabbitMQ maintenance.

Genius Sports

Gary Williams

IT Infrastructure Team Lead