Case Study: Ballr achieves seamless, low-latency global realtime fan engagement with Ably

Driving new era of realtime fan engagement at live sports events

Ballr is a mobile fantasy gaming platform that converts thousands of micro-moments from live football matches into realtime points for millions of fans competing on interactive leaderboards. Facing players in 200+ countries and connections that fluctuate every second, Ballr needed ultra-low latency, spot-on accuracy, guaranteed delivery and ordering, and reliable connection recovery so leaderboards update instantly and fairly during live games. They selected Ably as their realtime partner.

Ballr implemented Ably’s globally distributed, WebSocket‑based Data Stream Network, using Ably’s pub/sub, smart message routing, presence and connection state recovery to offload scale and complexity. With Ably, Ballr publishes events to a single stream instead of millions of devices, maintains guaranteed ordered delivery to millions of connected users, and preserves low-latency realtime leaderboards—enabling global engagement across 200+ countries, predictable scaling, and operational focus on product rather than infrastructure.

Ballr

Sam Jones

CEO