Case Study: Wesleyan University boosts online donations and grows its donor base with Abila Fundraising Online and Abila Millennium

Wesleyan University - Customer Case Study

Wesleyan University, a selective liberal-arts institution with a highly engaged alumni base, needed a more flexible way to capture online gifts and manage donor data to support its endowment and a major $400M fundraising campaign. Their previous web-based donation forms were cumbersome and required webmaster programming, limiting responsiveness and donor reach.

By implementing Abila Millennium with Abila Fundraising Online, Wesleyan enabled staff to create customizable, mobile-friendly giving and event forms that feed directly into the donor database, and to mine that data for targeted appeals and real-time reporting. The result: simpler form deployment, steadily rising online donations, stronger donor engagement, and notable wins such as a single form that has generated $1.9 million to date.

Wesleyan University

Deborah Treister

Director of Planning and Administration