Case Study: York Minster wins support for its Centre of Excellence with Aberfield’s heritage PR

York Minster wins 0 pieces of positive coverage and planning approval with Aberfield

York Minster faced the challenge of securing public and stakeholder support for its largest planned program of works in 150 years, which included a new Centre of Excellence. The goal was to generate awareness and excitement for the vision ahead of critical planning decisions. Aberfield provided heritage PR and stakeholder communication services to address this challenge.

Aberfield implemented an integrated, multi-channel communications strategy that included media relations, events, and social media. This approach successfully built vocal advocates for the project, leading to planning approval and the start of construction. The results included significant positive media coverage, an increase in website traffic, and a rise in Instagram engagement, all of which were vital to the project's success.

York Minster