Case Study: Wakefield Council raises awareness of Wakefield as a tourism destination with Aberfield Communications

York Central raises awareness with Aberfield and secures 0 pieces of coverage

Wakefield Council required tourism PR support to raise awareness of the city as a destination and to aid the recovery of its tourism sector following the pandemic. The council engaged Aberfield Communications to deliver its Experience Wakefield campaign.

Aberfield implemented a PR strategy that included targeted content, an active press office, and securing media features. They created key messaging that redefined Wakefield as a 'cathedral city' and the 'Gateway to Yorkshire'. The campaign successfully secured significant media coverage, increased website traffic, and encouraged locals to explore nearby attractions through a broadcast package aired on local radio.

York Central