Case Study: Theakston Brewery connects with pubs and customers with Aberfield’s food and drink PR campaign

Theakston Brewery supports pub reopening with Aberfield and 0 social media impressions

Theakston Brewery, an almost 200-year-old brewery, wanted to support pubs and reconnect with customers post-lockdown by driving awareness of its community and heritage values, but had a very low budget for the campaign. They enlisted the food and drink PR expertise of vendor Aberfield to address this challenge.

Aberfield created a low-cost, multi-channel campaign centered on an authentic video featuring a poem by Yorkshire poet Ben Taylor. The campaign launched across social media alongside PR outreach and influencer engagement. Aberfield successfully generated significant social impressions, video views, shares, and media coverage, with the campaign resonating by tapping into the emotional importance of the pub.

Theakston Brewery