Case Study: The Compleat Food Group builds its brand and internal engagement with Aberfield

The Compleat Food Group wins major industry awards and 0 trade coverage gaps with Aberfield

The Compleat Food Group, a newly formed £1 billion turnover food business, faced the challenge of bringing its new identity and "Food to Feel Good" proposition to life for its 5,000 employees and the wider UK grocery sector. To address this, the company engaged food and drink PR vendor Aberfield for reputation building and internal communications services.

Aberfield implemented a solution that included creating a tone of voice toolkit, generating press releases and thought leadership, and holding a sampling day for key trade media journalists. They also used LinkedIn as a primary channel to showcase the company's brands and workplace culture. As a result, Aberfield secured significant coverage in key trade media like The Grocer, helped the client win major industry awards, and achieved a substantial increase in LinkedIn followers over 12 months.

The Compleat Food Group