Case Study: Rudy's Pizza achieves a successful York launch with Aberfield restaurant PR

Rudy's Pizza claims 3,000 free pizzas in record time with Aberfield

Aberfield provided food and drink PR services to Rudy's Pizza as the restaurant faced the challenge of quickly establishing itself within the competitive York foodie community following its launch.

The solution involved a targeted local media and influencer campaign, including a free pizza giveaway. Aberfield leveraged its expert knowledge of York to select relevant influencers and secure journalist visits. This resulted in significant coverage, a rapid claim of 3,000 free pizzas, and high-quality social media content that successfully integrated Rudy's into the local scene.

Rudy's Pizza