Case Study: QHotels boosts C&E awareness and enquiries with Aberfield’s hotel PR campaign

QHotels boosts C&E enquiries and traffic with Aberfield

The customer, QHotels, a UK hotel group with 26 properties, lacked the leisure marketing budget to compete with larger chains. Their challenge was to establish a presence in the UK conference and events market. The vendor, Aberfield, implemented a PR and integrated marketing strategy to address this.

Aberfield created the QHotels Event Profs Panel, a first-of-its-kind initiative that brought together young events professionals to build thought leadership. This solution brought the hotel's 'Inspired by You' proposition to life, generating media content and positioning QHotels as an insight-driven brand. The campaign resulted in a significant year-on-year rise in conference and event enquiries, an uplift in traffic to the website's conference section, and increased awareness of QHotels amongst agents.

QHotels