Case Study: NG Bailey enhances its profile and communications with Aberfield PR

NG Bailey secures dozens of senior spokesperson opportunities with Aberfield

NG Bailey, the UK's largest independent engineering and services business, faced challenges in maintaining relevance and cutting through market noise amidst economic uncertainty, Brexit, and the Covid pandemic. To support its ambitious growth targets, the company partnered with Aberfield for public relations and marketing services.

Aberfield acted as a strategic partner and an extension of NG Bailey's marketing team, providing PR consultancy, issues management, and proposition development. The solution included proactive media outreach, LinkedIn training for staff, and support for communicating financial results. As a result, Aberfield secured dozens of senior spokespeople opportunities and award wins, including MEP Specialist of the Year, while generating significant positive media coverage for the customer.

NG Bailey