Case Study: Helmsley Group achieves planning approval for Coney Street Riverside with Aberfield's property PR

Helmsley Group wins approval for Coney Street Riverside with Aberfield

The Helmsley Group faced the challenge of communicating the benefits of its ambitious Coney Street Riverside redevelopment, a large-scale project in the historically sensitive city of York. The property developer needed to build stakeholder trust and secure planning approval for its proposal to revitalize the area into a major mixed-use space. To manage this complex stakeholder and media landscape, Helmsley Group engaged the PR firm Aberfield for strategic communications consultancy.

Aberfield implemented a comprehensive two-year communications strategy that emphasized the project's generational benefits and prioritized proactive, one-on-one engagement with key stakeholders. This transparent approach built trust and turned potential critics into supporters. As a result, the masterplan was overwhelmingly approved by the city council, with 95% of consultation responses viewing the scheme positively. Aberfield also secured extensive positive media coverage and grew a dedicated LinkedIn profile to over 1,000 followers.

Helmsley Group