Case Study: Miller Heiman Group improves account targeting with Aberdeen intent data

Miller Heiman Group - Customer Case Study

Miller Heiman Group, an intent-based marketing team, was struggling with a broad account and industry segmentation approach that left sales spending too much time on low-probability accounts and too little on prospects showing real buying signals. To improve new business development, they looked for a better way to identify and prioritize accounts with higher purchase intent.

Aberdeen provided intent-driven account targeting using intent data, Salesforce integration, and DUNS location-level data to help Miller Heiman Group identify in-market accounts and organize outreach by location. With Aberdeen’s intent scores driving personalized outreach sequences, the team was able to focus resources on the right accounts at the right time and improve conversion potential, though the case study does not provide specific numeric results.

Miller Heiman Group

Tom Werle

Chief Strategy Officer