Case Study: Cvent boosts conversion rates with Aberdeen intent data

Cvent - Customer Case Study

Cvent, a provider of software for event marketing and management, web conferencing, and hospitality, wanted a better way to understand which accounts were truly in market and when. The company needed to move beyond manual, broad marketing toward more precise targeting and smarter account prioritization.

Using Aberdeen intent data, Cvent was able to identify purchase signals earlier, route intent-qualified leads to internal teams, and combine intent with browser and web behavior data for a more complete view of buyer activity. The result was more than 100% higher conversion rates, improved account prioritization, and a more automated marketing process.

Cvent

Brad Gillespie

Vice President of Enterprise & Corporate Marketing