Case Study: Commvault improves lead quality and pipeline efficiency with Aberdeen Intent

Commvault - Customer Case Study

Commvault, a data management company, was struggling to generate enough high-quality leads to consistently hit sales goals. Although the team was seeing strong interest, they needed a better way to identify prospects that were truly a fit and actively in the buying journey, rather than simply increasing lead volume. Aberdeen provided the intent data solution used to address this challenge.

With Aberdeen Intent, Commvault gained visibility into accounts showing buying signals, such as recent content engagement and solution-related research. This helped the team prioritize in-market prospects, improve ABM and lead generation efforts, and better align sales and marketing around the right accounts. While no specific numeric metrics were given, Commvault reported stronger lead scoring, more effective outreach, better conversations, and improved pipeline efficiency with Aberdeen.

Commvault

Tony Lombardo

Director of Digital Marketing, Technology, and Analytics