Case Study: Presbyterian Senior Living increases brand awareness through major media reach with Abel Communications public relations

Presbyterian Senior Living boosts brand awareness with Abel Communications and reaches 0BIL monthly users

Presbyterian Senior Living, a senior living and healthcare organization with over 90 years of experience, faced the challenge of finding new, compelling stories to generate ongoing media attention. Abel Communications provided public relations and media relations services to address this need.

The solution involved Abel Communications promoting the client's innovative "reminiscence therapy" program, which uses meticulously recreated rooms from past decades to help residents with dementia. By sharing heartfelt video testimonials, Abel secured a wave of national media coverage in outlets like The New York Times, Associated Press, and CBS News. This effort dramatically increased brand awareness, resulting in significant website traffic growth and reaching billions of monthly users through top-tier placements.

Presbyterian Senior Living