Case Study: Point Breeze Credit Union boosts engagement and financial literacy with Abel Communications' illustrated eBook campaign

Point Breeze Credit Union drives 600+ eBook submissions in a month with Abel Communications

Point Breeze Credit Union wanted to demystify home equity loans and boost member financial literacy while increasing brand engagement. They partnered with Abel Communications to develop a targeted content campaign.

Abel Communications created an illustrated eBook titled "What Would You Do With $150k," featuring local Baltimore scenarios. The campaign included a giveaway with Black+Decker, promoted via paid social media, email marketing, and a custom landing page. This solution drove over 600 eBook submissions in the first month and increased overall engagement by 132%, producing the credit union's highest-performing social post to date.

Point Breeze Credit Union