Case Study: GRF CPAs and Advisors strengthens DEI leadership with Abel Communications

GRF CPAs and Advisors boosts DEI visibility with Abel Communications and earns coverage in a prominent industry publication

Abel Communications partnered with GRF CPAs and Advisors at a time when many firms were scaling back diversity efforts. The accounting firm sought to elevate its DEI work to attract more qualified career candidates and improve employee retention.

Abel Communications developed a comprehensive campaign for GRF, which included creating a DEI Transparency Report, producing a founders video, and executing a media relations strategy. This effort successfully positioned GRF as an industry leader in inclusion, securing coverage in a prominent trade publication to amplify their commitment.

GRF CPAs and Advisors