Case Study: Curio Wellness captures cannabis users’ attention with Abel Communications’ PR strategy

Curio Wellness earns 98M+ impressions with Abel Communications

The customer, Curio Wellness, a leading medical cannabis brand in Maryland, faced the challenge of capturing attention and building brand loyalty among cannabis users, especially ahead of the state's legalization of adult use. To meet this challenge, they partnered with vendor Abel Communications for a comprehensive media relations and social media content strategy.

Abel Communications implemented a PR campaign that included strategic messaging, media outreach, and social strategy. The solution secured over 80 media hits and more than 98 million impressions, with coverage in dozens of outlets. As a result, Curio Wellness became a media expert on the topic and capitalized on the new adult-use market, which saw $85 million in sales in its first month. The vendor also helped the customer win three Baltimore Sun Reader’s Choice Awards.

Curio Wellness