Case Study: BrightFarms achieves national media buzz and brand awareness with Abel Communications

BrightFarms earns 205,000 views with Abel Communications

Abel Communications worked with BrightFarms, a sustainable agriculture company, which faced the challenge of cutting through the extremely crowded media cycle around Earth Day to generate awareness for its brand and mission.

Abel Communications developed a virtual reality field trip for students to tour a BrightFarms greenhouse. As a solution, they pitched this story to media, securing coverage in all of BrightFarms' local markets and national outlets like NowThis. Abel Communications helped achieve over 205,000 views and significant social interaction, creating substantial buzz for the client.

BrightFarms