Case Study: Jibun Bank improves CRM and one-to-one mobile marketing with ABeam Consulting

Jibun Bank expands smartphone CRM with ABeam, boosting app users 80%

Jibun Bank Corporation, a smartphone-based bank, needed to upgrade its CRM strategy to improve its customer structure and optimize resource allocation. Their challenge was to move away from uniform marketing and build stronger, more personalized customer relationships. They selected ABeam Consulting for its expertise in marketing, CRM, and FinTech to develop and implement a new solution.

ABeam Consulting supported Jibun Bank by developing a new CRM concept and a One-to-One marketing platform built around a completely renewed smartphone application. The solution introduced features like Timeline, Summary, and Event Based Marketing (EBM) to provide a personalized user experience. This led to a steady increase in smartphone application usage and improved user convenience and satisfaction, successfully strengthening customer relationships.

Jibun Bank Corporation