Case Study: Hitachi Construction Machinery accelerates new business creation with ABeam Consulting

Hitachi Construction Machinery accelerates new business strategy in 1 month with ABeam Consulting

The customer, Hitachi Construction Machinery Co., Ltd., faced the challenge of concretizing its strategy to evolve into a "solution provider." While emphasizing open innovation, its New Business Creation Unit required a clarified partner collaboration approach, stronger role definitions, and enhanced execution capabilities to accelerate new business creation. ABeam Consulting was engaged to support the design of an organizational model and strategy.

ABeam Consulting implemented a solution by rapidly concretizing a partner-driven new business strategy and organizational framework within about one month. This involved visualizing tacit knowledge to align stakeholders and organizing activities to accelerate execution. The results included a strengthened internal framework, accelerated new business initiatives, and improved internal and external branding through targeted communication. ABeam Consulting's support helped establish a shared understanding with management and directly led to multiple new business ideas being advanced toward commercialization.

Hitachi Construction Machinery Co., Ltd