Case Study: 4:13 Fitness Center achieves confident expansion with ABC Fitness Solutions

ABC Fitness Boosts 4:13 Fitness Center’s Expansion

4:13 Fitness Center, a gym operator with three locations in Imperial County, CA, was struggling with fragmented point solutions, duplicate data entry, difficult staff training, internal collections work, and limited visibility into key metrics like memberships, cancellations, and declined payments. These issues created inefficiencies and made expansion decisions harder. ABC Fitness Solutions provided a unified platform to replace the disconnected tools and give the team a clearer view of the business.

With ABC Fitness Solutions, 4:13 Fitness Center simplified operations, trained new hires more quickly, and outsourced collections more successfully. Most importantly, daily and location-level reporting gave CEO Deuce Robertson the confidence to open two additional gyms and plan even more aggressive expansion. The company also plans to improve the member experience with a club-branded app, building on the operational and reporting improvements delivered by ABC Fitness Solutions.

4:13 Fitness Center

Deuce Robertson

Chief Executive Officer