Case Study: Parle Agro achieves rapid, cost-saving processing of 200,000 retailer surveys with ABBYY data capture

PARLE AGRO Streamlined Its Marketing Strategy with ABBYY Data Capture Technology

Parle Agro, a leading Indian food and beverage manufacturer, needed to run a nationwide EDS census to measure product availability and shelf visibility across thousands of retailers. The project involved 200,000 paper survey forms with extensive handwritten entries that were time-consuming and error-prone to classify and process, with a tight requirement to complete processing within about 15 days.

NETSPIDER® India implemented ABBYY FormReader for automated form classification, OCR/ICR data extraction and customized output formatting; printed forms were scanned and processed into a single workflow. The solution enabled 200,000 forms to be scanned in 10 days with just two operators, cut data-entry staffing from 15 to 5, reduced processing time and costs, and delivered comprehensive, timely market insights that streamlined Parle Agro’s marketing operations.

Parle Agro