Case Study: McDonald’s achieves automatic mobile capture and processing of voucher codes with ABBYY Cloud OCR SDK

McDonald’s relies on ABBYY OCR technology to power mobile app

McDonald’s Germany ran a FIFA World Cup promotion that printed unique voucher codes on cups and food packaging and needed a reliable way to automatically read and capture those codes from photos taken on customers’ mobile phones.

Creative agency Razorfish built a mobile app that sent captured images to the ABBYY Cloud OCR SDK to recognize and convert the codes; the result was a consumer‑friendly app that accurately reads and processes voucher codes.

McDonald’s