Case Study: Carlsberg achieves faster time to market and 92% touchless order processing with ABBYY

Faster Time to Market for Carlsberg’s World-Class Breweries with ABBYY

Carlsberg Group, a leading global brewer, needed to accelerate time to market and improve customer satisfaction. Its order and delivery processes were highly manual—many orders arrived by email and staff entered them by hand, while delivery registrations were typed into SAP—causing delays and inefficiency.

By deploying ABBYY’s intelligent document processing platform globally, Carlsberg automated capture of emailed orders and integrated delivery-note scanning with SAP, streamlining goods receipt and label reuse. The solution saved 140+ hours per month, delivered a 92% touchless order-processing rate, and accelerated customer deliveries, improving satisfaction.

Carlsberg

Kamil Kropaczewski

Business Owner