Case Study: Marketing Personal achieves real-time delivery visibility and improved service quality with ABBYY FlexiCapture

A Large Direct Sales Company in Colombia Uses ABBYY FlexiCapture® as Part of Its Document Management Solution

Marketing Personal S.A. is a fast-growing direct-selling company in Medellín with over 100,000 image consultants nationwide that issues new catalogs every 21 days and coordinates deliveries through a 40-point transport network. The company struggled with slow, paper-based delivery records that risked loss or deterioration and left customer service without timely visibility into order and payment status, hindering logistics control and service quality.

SUMMAN implemented an integrated document-management solution using DataVar, ABBYY FlexiCapture, DocuWare and Splunk: transport documents are scanned at hubs, FlexiCapture reads printed and hand-printed fields and sends data to Splunk while DocuWare stores and matches images. The system provides real-time visibility, faster customer responses, measurable carrier/region performance, elimination of lost documents, reduced time and costs, and a marked improvement in service quality and cash-flow tracking.

Marketing Personal

Luis Alejandro Múnera Santos

Director of External Logistics