Case Study: Travel Nevada strengthens support for tourism funding with The Abbi Agency

Travel Nevada boosts legislative support during Nevada’s 80th session with Abbi Agency

Travel Nevada, the state's tourism agency, faced the challenge of educating legislators and key influencers about the economic importance of its industry to ensure continued funding, especially during a legislative session. As a state agency, it could not lobby and needed to rely solely on strategic educational outreach to counter perceptions of tourism as frivolous and showcase its role as an economic driver. They partnered with The Abbi Agency for public affairs strategy.

The Abbi Agency executed a multi-faceted "Tourism Means More" campaign that included grasstops engagement, a Tourism Day event at the capitol, earned media coverage, strategic placements of statistics in restaurants, and a targeted newsletter. The campaign successfully secured continued legislative support for Travel Nevada's budget and established a long-term framework for educating state leaders on tourism's vital role as Nevada's economic engine.

Travel Nevada