Case Study: Study.com advances teacher diversity and pipeline access with The Abbi Agency's Keys to the Classroom

Study.com enrolls nearly 1,000 aspiring teachers with Abbi Agency

Study.com, an online education platform, approached The Abbi Agency seeking to establish itself as a leader in promoting diversity and equity. Their challenge was to create a social impact program that would drive this mission forward while also building valuable B2B relationships in the education sector.

The Abbi Agency designed and executed a PR-led campaign for the "Keys to the Classroom" initiative, which provided free test prep materials to help aspiring teachers, particularly people of color, pass their certification exams. The Abbi Agency's strategy secured significant media coverage and partnerships, far exceeding all goals by launching in 16 states, securing 23 partnerships, and earning over 100 media placements. The program enrolled nearly 1,000 aspiring teachers, 50% of whom identify as people of color, and committed over $3 million in donated resources.

Study.com