Case Study: Nevada Health Link boosts open enrollment and covers nearly 100,000 Nevadans with Abbi Agency

Nevada Health Link reaches 96,000 enrollments with Abbi Agency

Nevada Health Link, the state health insurance marketplace, faced the challenge of reaching and enrolling Nevada's significant uninsured population, which stood at 11.6%, during its critical annual Open Enrollment Period. They partnered with The Abbi Agency to launch an integrated marketing campaign to raise awareness and drive enrollments.

The Abbi Agency implemented a multi-phase strategy involving public relations, community events, targeted digital ads, and social media to educate consumers, build awareness, and create urgency. This solution successfully drove over 96,000 consumers to enroll, covering approximately 25% of the state's uninsured. The campaign also generated 184 media placements, 33 million digital ad impressions, and grew a customer database to over 130,000 individuals.

Nevada Health Link