Case Study: Kalispell drives more clicks, bookings, and winter visits with Abbi Agency

Kalispell boosts clicks 6% and CTR 29.4% with Abbi Agency

The city of Kalispell faced the challenge of standing out as a destination despite its proximity to the increasingly overcrowded Glacier National Park. They needed to showcase their own unique Montana experiences and extend their appeal into the off-season. The Abbi Agency was engaged to develop a strategic marketing campaign to address these tourism goals.

The Abbi Agency crafted the "Venture Boldly" campaign to establish Kalispell as a distinct destination, emphasizing sustainability and local charm. For the off-season, they evolved the "Ski Pass" campaign into "Ski for Free in Montana," targeting regional audiences with high-impact digital media. The results were significant, including a 29.4% improvement in click-through rate for the evergreen campaign and an 89.36% year-over-year increase in hotel room nights from the winter campaign, demonstrating highly efficient targeting and increased engagement for Discover Kalispell.

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