Case Study: Edgewood Tahoe Resort drives exceptional ROI and bookings with Abbi Agency's paid media campaign

Edgewood Tahoe Resort drives $5.57 ROAS with Abbi Agency

Edgewood Tahoe Resort sought to increase bookings, encourage longer stays, and boost brand awareness among luxury travelers in a competitive market. They partnered with The Abbi Agency to develop a paid media strategy that could deliver high engagement and a strong return on ad spend.

The Abbi Agency implemented a hyper-targeted paid media campaign using Search Engine Marketing, Google Display, Meta, OTT, and native advertising. This strategy drove an exceptional overall ROAS of $5.57 per $1 spent, nearly doubling the industry average. Key campaign highlights included a weddings SEM campaign that achieved a 139.9 ROAS and an overall SEM click-through rate more than four times the industry standard.

Edgewood Tahoe Resort