Case Study: Aramark Destinations boosts brand recognition with Abbi Agency’s creative PR

Aramark Destinations earns 20+ journalist leads with Abbi Agency

Aramark Destinations, a manager of lodging and dining across more than 24 national parks and landmarks, faced challenges with limited media coverage, brand differentiation, and public awareness of its offerings. The Abbi Agency was engaged to implement a creative public relations program to address these issues.

The Abbi Agency executed a PR strategy focused on storytelling, media partnerships, and executive thought leadership. This solution successfully generated national and regional media coverage, secured representation at key industry events leading to over 20 journalist leads, and resulted in stronger brand recognition for Aramark Destinations as a premier hospitality provider.

Aramark Destinations