Case Study: Vitesse Systems builds a world-class brand identity with Abbey Mecca

Vitesse Systems launches a world-class brand with Abbey Mecca in one unified entity

Vitesse Systems, a new entity formed by a private equity firm from a roster of acquired businesses, faced the challenge of establishing itself as a world-class provider in the design and manufacturing of systems for battlefield communications. To build a unified culture and communicate its position to stakeholders, Vitesse engaged the vendor Abbey Mecca for a comprehensive branding and marketing solution.

Abbey Mecca developed a complete brand strategy, visual identity including a logo, and core marketing communications for Vitesse Systems. Their work established key messages and core values to shape the company culture and included activation, web development, and trade displays to tell the new company's story both internally and externally. The vendor Abbey Mecca successfully provided the foundational assets and strategy to launch the new entity.

Vitesse Systems