Case Study: Buffalo Hearing & Speech Center strengthens donor engagement with Abbey Mecca

Buffalo Hearing & Speech Center strengthens donor engagement with Abbey Mecca in 2025 Annual Fund

Buffalo Hearing & Speech Center (BHSC) partnered with Abbey Mecca to develop an effective annual fundraising campaign. Their challenge was to create a campaign that would clearly communicate the organization's profound impact on children and families in order to strengthen donor engagement and trust.

Abbey Mecca developed a creative strategy and campaign design centered on the powerful story of a child, Roman Cantafio, and his family's journey with BHSC. This approach, delivered through direct mail, successfully connected with donors by showcasing how their contributions directly support vital programs. The solution implemented by Abbey Mecca reinforced the BHSC mission and effectively strengthened donor trust and engagement across Western New York.

Buffalo Hearing & Speech Center