Case Study: Royal Society of Chemistry opens non-member access and grows subscriptions with Abacus Webvision and ADvance

Royal Society of Chemistry opens to 16,000 non-members with Abacus

The Royal Society of Chemistry, a major member body, faced the challenge of monetizing its high volume of non-member website traffic to create new revenue streams for its charitable activities. They partnered with vendor Abacus to implement its Webvision and ADvance platforms, aiming to offer a subscription service without requiring full membership.

Abacus delivered a new responsive website and e-commerce system on time and on budget. The solution allowed the Royal Society of Chemistry to offer tiered digital and print subscriptions, resulting in over 16,000 non-member registrations. This provided the organization with valuable new audience data and successfully opened up a new, sustainable revenue model.

Royal Society of Chemistry