Case Study: MBI boosts subscriber engagement and native ad revenue with Abacus Webvision Cloud

MBI boosts unique subscribers 18% with Abacus

The customer, MBI, a publisher of specialist industry magazines, faced challenges with its legacy Webvision Enterprise content management system. The platform was expensive to customize, slow to update, and its non-responsive websites provided a clunky user experience, especially on mobile devices. Seeking a more agile and cost-effective solution, MBI partnered with vendor Abacus to migrate to its Webvision Cloud digital experience platform.

Abacus implemented its Webvision Cloud platform, providing MBI with a responsive, mobile-friendly design and a continuous roadmap of enhancements. The solution was seamlessly integrated with MBI's other systems. The results were significant: Broadcast saw an 18% increase in unique subscribers, while Screen experienced a 44% increase in unique users, with nearly half of all traffic coming from mobile devices. The project cost 50% less than a new enterprise solution, and MBI recouped its investment within six months through new native advertising revenue. Abacus's solution enabled improved user engagement and more targeted marketing.

MBI